This logo was created for a fictitious cafe concept called Cafe Hoya. This cafe has a very classy and modern atmosphere with heavy botanical influence, with a target age range from 18-35.This logo features a custom script type face to mimic the vines of the plant for which the cafe was named after. It features a stacked coffee cup and plant vine that mimic the logo type in their style and convey the cafes two main values; love for coffee and plants. The earthy, warm colors in this logo communicated the cafes warm and inviting atmosphere.