The Northwest Flower & Garden Festival is a five day garden show where visitors can come to purchase plant goods, take part in classes, and experience beautiful plant exhibits. The goal for marketing this event was to create something that encompasses the main aspects of the event and catches the eye. this custom built type does both of these things through the beauty of the flowers and the gradual growth in the type representing the growth of knowledge gained at this event. Both eye catching and functional this concept and design can be configured into many layouts to pack a punch.
This branding endeavor also consisted of making a brand new site for the Flower & Garden Festival. The goal for this site was to have something very clean where information can be easily and quickly found by visitors. This goal was achieved by creating a one page layout with navigation anchors and a clean, airy layout that lets the visitors eyes jump to exactly what they are looking for.
